about-us

once upon a NÜROO

Hi there! The snapshot above is us when we first launched, Hope on your left and Daniela to the right, with 8 kiddos between our two families. We fell in love with Skin-to-Skin contact after being introduced to the benefits by our nurse midwives. Coming home from the hospital to active families didn’t allow for the time to lay with baby Skin-to-Skin. After searching high and low for a product that offered coverage and mobility, and coming up empty handed, the idea for the NüRoo Pocket was born.

Since that fateful day, we became ‘mompreneurs’, creating & co-founding NüRoo. Together, we have implemented dozens of design tweaks and mastered the process of manufacturing, to perfect the NüRoo Pocket. But don’t think we’ve stopped there…

Every product from NüRoo fosters the bond between mom and baby, and is backed by scientific evidence. We are inspired by our children and have learned the benefits of keeping baby close to respond to their to their needs. Our mission is to offer mom + baby optimal time together in those first few months, allowing for every early advantage. Simply put, Closest to Mom. Best for Baby.

We’re a small company headquartered in Rhode Island and hope to inspire through education. With backgrounds in medicine and marketing respectively, you’ll find us representing NüRoo at medical conferences and consumer events all over the country. We’re both certified to teach and educate on the benefits of Skin-to-Skin contact and love engaging with healthcare professionals and moms alike. It takes a village, right?

Congratulations on your new addition + thank you for making NüRoo part of your journey!

Hope + Daniela