once upon a NÜROO
Hi there! The snapshot above is us when we first launched in 2012, Hope on your left and Daniela to the right, with 8 kiddos between our two families. We fell in love with the practice of skin-to-skin contact after being introduced to the benefits by our nurse midwives. Coming home from the hospital to active families didn’t allow for the time to lay with baby skin-to-skin. After searching high and low for a product that offered coverage and mobility, and coming up empty handed, the idea for the NüRoo Pocket was born.
Since that fateful day, we became ‘mompreneurs’, creating + co-founding NüRoo. Together, we have implemented dozens of design tweaks and mastered the process of manufacturing, to perfect the NüRoo Pocket. And we’ve passionately continued to develop and design products that will support moms and babies. Newcomers to the family in 2014 were the NüRoo Nursing Scarf and the NüRoo Swaddler. But don’t think we’ve stopped there…
Every product from NüRoo fosters the bond between mom and baby, and is backed by scientific evidence. We are inspired by our children and have learned the benefits, both for mom and baby, of keeping baby close. Our mission is to offer mom and baby optimal time together in those first few months, allowing for every early advantage. Simply put, Closest to Mom. Best for Baby.
With backgrounds in medicine and marketing respectively, you’ll find us representing NüRoo at trade shows, consumer events and medical conferences all over the country. We’re both certified to teach and educate on the benefits of Skin-to-Skin contact and love engaging with healthcare professionals and moms alike. It takes a village, right?
We began NüRoo in Rhode Island, working from home, side by side with our young families. After three years of early mornings and long nights, traveling all over the country, learning so much as we went along and with much love and support from many of you out there, in December 2014, we began a new adventure. NüRoo was acquired by Brownmed! It was with great thought that we made this decision. We feel lucky to have found the right company to enable us to take our vision and goals for NüRoo to the next level, and have thrillingly been acquired by Brownmed.
Our mission is, and will always be, to support moms and babies. Brownmed’s mission is to improve lives. With their wealth of medical expertise, resources and proven ability to bring truly quality products to market, together, we stand poised to continue to innovate and design products that help foster the connection between mom + baby.
Congratulations on your new addition and thank you for making NüRoo a part of your journey!
Hope + Daniela