Happy 1st Birthday, NüRoo!

Today marks the first year of NüRoo products being sold. That’s right, we’re officially ONE! This little company, that started with an idea to give moms and babies more time skin-to-skin,...

Top 3 Risk of Swaddling + How to Overcome Them.

In developing the NuRoo Swaddler, we studied every Consumer Product Safety Commission (CPSC) report issued that related to infant sleep products and read countless research articles on said topics. Be...

Top 10 Myths of Kangaroo Care

The Academy of Pediatrics and the Surgeon General are encouraging moms to practice skin-to-skin immediately after birth and throughout the post partum period. Learn these myths to ensure mom and baby ...

Breastfeeding Success: You’ll Get There

In a perfect world, all moms would breastfeed exclusively for the first six months. Science, medical studies and our own (miraculous) anatomy tell us that mom is what babies need. Breast is best. We...

How Will YOU Support Breastfeeding Moms?

We know exclusive breastfeeding for six months is what babies need, yet only one third of moms leaving the hospital with this goal actually succeed. While there are lots of different reasons why moms ...

It’s World Breastfeeding Week: Latch On With Us

NüRoo would like to give a proud shout out to the start of 2103 World Breastfeeding Week (WBW), beginning today through 8/7.  The theme this year is Breastfeeding Support: Close to Mothers and we co...

Favorites from Plush 2013

The Posh Little Urbanites Show, PLUSH was held at the Hyatt Regency Century Plaza in LA last week (such a beautiful hotel!). The first two days were for buyers only with the third day claiming to draw...

The Link between Skin-To-Skin and Breastfeeding

Before I had my baby, I’d heard women talk about how “the breastfeeding thing” was tricky. And I thought, how can it be tricky? Seems like the most natural thing, right? Then I had my baby. And ...

Our Favs from ABC Kids 2012

Team NüRoo spent a few days at The ABC Kids Expo in Louisville, KY. First, a little background on ABC: It’s the largest tradeshow in the U.S. for gear, furniture, toys, feeding and everything e...

Our Introduction to Skin-to-Skin Contact

I remember thinking, “Is everything really OK?” It was a long and anxious road to my perfect birth story, but there she was at 12:21 lying on my chest, fingers and toes accounted for. And it felt ...