We often get the question, where does the name NüRoo come from? The first product we created, the NüRoo Pocket, came from our need and mom’s desire to spend uninterrupted time skin to skin with baby.  The practice of Skin-to-Skin Contact is also more formally called Kangaroo Care.  We were playing around with words and names containing “roo” to reference Kangaroo Care. We got the “nu” or new, from the emphasis we would place on our ...Read More
2015 has started with a bang!  We are thrilled to kick off the New Year with a Cribsie Award nomination for the NüRoo Nursing Scarf. Hosted by Stroller Traffic and The Baby Guy, Cribsie Awards recognize the best products, services and websites for babies and tots.  We think the NüRoo Nursing Scarf is pretty awesome ourselves.  But, we’re honored and flattered to have it nominated by, and voted on, the people that matter most to us, ...Read More
It’s a New Year and we’ve embarked on a new adventure…  We’re thrilled to announce that NüRoo has been acquired! Hope and I remain as committed as ever to the growth and vision of NüRoo and have officially joined the amazing team at Brownmed.  We couldn’t be more excited about what’s ahead! In celebrating where we’re going, we  wanted to pause to reflect on where we’ve been. Two and a half years ago, Hope & I met at ...Read More
  Today marks the first year of NüRoo products being sold. That’s right, we’re officially ONE! This little company, that started with an idea to give moms and babies more time skin-to-skin, has done so much in it’s first year, it truly feels like we’ve been in business for 10. We are so incredibly thankful to be reflecting back on who we are, the places we’ve been and where we’re headed on this wild ...Read More
In developing the NuRoo Swaddler, we studied every Consumer Product Safety Commission (CPSC) report issued that related to infant sleep products and read countless research articles on said topics. Because of this, we’ve become well versed in the challenges relating to swaddles and swaddle blankets. The good news is, we’ve engineered them right out of our design but want to pass the learning onto you… This post is not meant to cause ...Read More
                                         The Academy of Pediatrics and the Surgeon General are encouraging moms to practice skin-to-skin immediately after birth and throughout the post partum period. Learn these myths to ensure mom and baby receive all the benefits! Kangaroo Care (KC) and Skin-to-Skin Contact are two different things.Not Necessarily. KC is the formal practice of Skin-to-Skin Contact where baby is wearing only ...Read More
In a perfect world, all moms would breastfeed exclusively for the first six months. Science, medical studies and our own (miraculous) anatomy tell us that mom is what babies need. Breast is best. We get the message. But a loud and clear message, and a very natural instinct to exclusively feed your infant isn’t enough to get some women over the hurdle. Obstacles include little or no maternity leave (the US has the worst in the world), an ...Read More
We know exclusive breastfeeding for six months is what babies need, yet only one third of moms leaving the hospital with this goal actually succeed. While there are lots of different reasons why moms stop breastfeeding, lack of support is the leading cause.  Here are 5 things you can do NOW to show your support (shirt and flare are optional!): Be inspired. One of the best ways to fuel your support is to remember how innate and instinctual the ...Read More
NüRoo would like to give a proud shout out to the start of 2103 World Breastfeeding Week (WBW), beginning today through 8/7.  The theme this year is Breastfeeding Support: Close to Mothers and we could not be more delighted that it’s in line with our brand message Closest to Mom: Best for Baby. Research proves that immediate and frequent skin-to-skin contact improves breastfeeding initiation, duration and exclusivity rates. Additionally, ...Read More
Times have changed since your mom had you. Back then how women gave birth only differed from generation to generation, culture to culture… now it is individual to individual. The good news is you have more options then ever before. To think about, plan for and get the birth you want: Choose your setting and your support.  Where do you want to deliver your baby? In a hospital room or birthing center? Who is delivering your baby? Is it a ...Read More