Today is Kangaroo Care Awareness Day, and in honor of this special day, we are so happy to feature the story of Hanna, and her baby, Oliver. We met Hanna when we recently visited the Omaha Children’s NICU for a discussion with their (amazing!) staff about skin-to-skin practices. Hanna was in the NICU with her sweet baby and we got talking. She said something we’ll never forget: that it was when she was able to hold Oliver skin-to-skin ...Read More
This Friday, May 15th, we celebrate Kangaroo Care Awareness Day. We are huge advocates of the practice and passionately believe in all of the benefits of kangaroo care, which is commonly called skin-to-skin contact.  Kangaroo Care is so important for both babies + moms, and is a practice that begins the minute baby is born. We are thrilled to see the increasing emphasis of Kangaroo Care in hospitals, along with protocols to implement new ...Read More
Earlier this week, in celebrating World Doula Week, we shared with you the Top 5 Reasons To Consider A Doula for Your Birth.   However, what’s equally as important as support during labor and delivery is support for you postpartum.  We’re excited to have this guest post from Cynthia Mesh, a postpartum doula and childbirth educator, who shares why expecting parents should create a postpartum support plan, in addition to a birth plan.   ...Read More
March 22nd – March 28th is World Doula Week.  We can’t say enough how much we respect and honor the work that doulas do to support moms, partners and their babies.  The world is a better place for having them in our lives!  In celebration, we wanted to take this time to highlight the positive role a doula can play in your labor and delivery.  Below is a guest post from CAPPA and DONA trained doula, Ashley Franz. Having experienced what a ...Read More
We’re proud to announce that the NüRoo Nursing Scarf won a 2015 Cribsie Award for Most Sensible Nursing Cover!   The Cribsie Awards recognize the best products, services and websites for babies and tots and we couldn’t be more honored to receive this award.   We are thrilled to be in the company of so many other great brands, creating products that make your and baby’s life better, safer and more fun! Speaking of great brands that ...Read More
We recently got the wonderful opportunity to spend an afternoon with the patient care team at The University of Chicago Medicine Comer Children’s Hospital.  Ah, what a joy!  We talked all about kangaroo care, skin-to-skin practices and fostering the bond between mother and baby. This is the stuff that LIGHTS US UP and one of the reasons we were thrilled to be acquired by Brownmed. We are so excited to have hospitals begin implementing ...Read More
The National Sleep Foundation recognizes this coming week, March 2-8, as National Sleep Awareness Week.   In support, we wanted to share these five important facts about sleep and your infant. And, we couldn’t let this week go by without giving you an opportunity to get more sleep for you and your family!  During Sleep Awareness Week, use the coupon code SLEEPY at to receive one FREE NüRoo Swaddler with the purchase of ...Read More
We often get the question, where does the name NüRoo come from? The first product we created, the NüRoo Pocket, came from our need and mom’s desire to spend uninterrupted time skin to skin with baby.  The practice of Skin-to-Skin Contact is also more formally called Kangaroo Care.  We were playing around with words and names containing “roo” to reference Kangaroo Care. We got the “nu” or new, from the emphasis we would place on our ...Read More
2015 has started with a bang!  We are thrilled to kick off the New Year with a Cribsie Award nomination for the NüRoo Nursing Scarf. Hosted by Stroller Traffic and The Baby Guy, Cribsie Awards recognize the best products, services and websites for babies and tots.  We think the NüRoo Nursing Scarf is pretty awesome ourselves.  But, we’re honored and flattered to have it nominated by, and voted on, the people that matter most to us, ...Read More
It’s a New Year and we’ve embarked on a new adventure…  We’re thrilled to announce that NüRoo has been acquired! Hope and I remain as committed as ever to the growth and vision of NüRoo and have officially joined the amazing team at Brownmed.  We couldn’t be more excited about what’s ahead! In celebrating where we’re going, we  wanted to pause to reflect on where we’ve been. Two and a half years ago, Hope & I met at ...Read More