Happy 1st Birthday, NüRoo!

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  Today marks the first year of NüRoo products being sold. That’s right, we’re officially ONE! This little company, that started with an idea to give moms and babies more time skin-to-skin, has done so much in it’s first year, it truly feels like we’ve been in business for 10. We are so incredibly thankful… Read more »

Top 3 Risk of Swaddling + How to Overcome Them.

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Top 3 Risks of Improper Swaddling and how to avoid them

In developing the NuRoo Swaddler, we studied every Consumer Product Safety Commission (CPSC) report issued that related to infant sleep products and read countless research articles on said topics. Because of this, we’ve become well versed in the challenges relating to swaddles and swaddle blankets. The good news is, we’ve engineered them right out of… Read more »

Top 10 Myths of Kangaroo Care

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                                         The Academy of Pediatrics and the Surgeon General are encouraging moms to practice skin-to-skin immediately after birth and throughout the post partum period. Learn these myths to ensure mom and baby receive all the benefits!… Read more »

How Will YOU Support Breastfeeding Moms?

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We know exclusive breastfeeding for six months is what babies need, yet only one third of moms leaving the hospital with this goal actually succeed. While there are lots of different reasons why moms stop breastfeeding, lack of support is the leading cause.  Here are 5 things you can do NOW to show your support… Read more »

It’s World Breastfeeding Week: Latch On With Us

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NüRoo would like to give a proud shout out to the start of 2103 World Breastfeeding Week (WBW), beginning today through 8/7.  The theme this year is Breastfeeding Support: Close to Mothers and we could not be more delighted that it’s in line with our brand message Closest to Mom: Best for Baby. Research proves… Read more »

Favorites from Plush 2013

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so ro

The Posh Little Urbanites Show, PLUSH was held at the Hyatt Regency Century Plaza in LA last week (such a beautiful hotel!). The first two days were for buyers only with the third day claiming to draw an anticipating 1,000+ moms seeking the best products/brands Plush hand selected. After we got our booth set up,… Read more »

Our Introduction to Skin-to-Skin Contact

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I remember thinking, “Is everything really OK?” It was a long and anxious road to my perfect birth story, but there she was at 12:21 lying on my chest, fingers and toes accounted for. And it felt so good. But given my prior delivery experiences, I didn’t want to take any chances, so I continued… Read more »